Founder's Statement
I founded AnchorPoint Partners on a simple truth: when your foundation is strong, everything you build can stand the test of time.
After decades of leading growth across global markets, I’ve learned that success isn’t just about numbers — it’s about alignment. When purpose (the mission), partnership (the people), and performance (disciplined execution) are anchored together, transformation happens naturally.
AnchorPoint Partners was born to serve manufacturers who want more than representation — they want representation with conviction. We exist to steady the course when the market shifts, to chart a clear path when the horizon is hazy, and to lead with integrity when others take shortcuts.
Our role is not just to sell — it’s to steward opportunity. To connect great companies with great customers. To help people, products, and partnerships rise on a foundation that holds firm in all weather conditions.
This company reflects what I believe to my core:
That truth is not negotiable.
That relationships are sacred.
And that growth, when guided by purpose, can change everything.
Let’s Get To Work!
Christopher Lins
Founder & CEO, AnchorPoint Partners
The Genesis Story
OUR ORIGIN — Where Purpose Found Direction
My grandfather — my first mentor — always told me,
“Unless your name is on the front door, you’re helping someone else build their dreams instead of building your own.”
That truth shaped everything.
I founded The Lins Company to honor him — and to create a platform to coach, write, and speak about what I believe makes great organizations thrive: inspired leadership, strong cultures, and exceptional customer experiences.
But even with all that purpose, something was missing.
After decades of building growth for others, my wife — who has always had the gift of seeing me clearly (perhaps at times, too clearly) — said,
“You’ll never reach your full potential until you’re building something of your own.”
She was right. (She usually is.)
And so, AnchorPoint Partners was born — a Lins Company built on faith, forged by experience, and dedicated to doing for myself what I’ve spent years coaching and helping others to do: build something enduring, purposeful, and true.
OUR PHILOSOPHY — Faith as the Foundation, Trust as the Compass
Founding AnchorPoint Partners wasn’t about independence for its own sake. It was about obedience — answering a call to steward the gifts I’ve been given and to use them in the way He intended.
“AnchorPoint” represents the house built on rock and the compass that points unerringly to Him, the truth.
“Partners” represents how we operate — through genuine, trust-based relationships that value people over transactions.
We believe customers and principals deserve more than a middleman. They deserve a trusted advisor — someone who listens deeply, challenges assumptions, and helps define the problem long before offering a solution.
That’s why we’re built different.
Because we don’t measure success by commissions — we measure it by the success of those we serve. We believe the gift is in the giving — that generosity with knowledge, energy, and care always returns multiplied.
When we give first — with honesty, curiosity, and faith — trust follows.
And in this business, trust isn't everything.
It's the only thing.
OUR PROMISE — Why What We Do Matters
Our industry doesn’t need more noise. It needs clarity.
It doesn’t need more competition. It needs collaboration.
It doesn’t need more reps. It needs partners who genuinely care.
That’s why AnchorPoint Partners exists — to bring stability in a volatile world and purpose to every partnership.
We help our principals grow not just their sales, but their strategic presence in the markets that matter.
We help our customers not just find suppliers, but build relationships that make them stronger.
We believe the marketplace rewards those who serve well. So we choose to lead with generosity, integrity, and unwavering purpose — because we know growth built on truth doesn’t just last; it multiplies.
When you partner with AnchorPoint, you’re not just hiring a rep firm. You’re aligning with a team that views every conversation, every project, every challenge as a chance to give first — to create value before we ever talk about capturing it.
Because in the end, the reward isn’t in the winning. The gift is in the giving.